My 14 month old pit baby loves it so far!! She has had it almost non stop since it got here earlier today. Considering she destroys all toys & ropes with an hour and store bought antlers and horns are no where near as thick, I don't see myself worrying with the pet store for those items in the future. It costs more than what you spend at the pet store, but if you are tired of wasting money for your heavy chewer, I'm gonna go ahead and say it's worth it!